Credit and interest ratesnegative · 4 filings
“Average borrowings decreased due to the paydown of debt, largely from proceeds from the sale of retail finance receivables in 2025.”10-Q · May 6, 2026 ↗
Harley-Davidson, Inc.
HOG
Market read
Harley-Davidson, Inc.'s current read is isolated; its market group is not confirming.
No new filing conclusion is available. 0 of 7 group members are active now; 0 filing-linked outsiders are moving with the group, and 0 of 4 directly disclosed connections are confirming.
Company+3.5% todayVolume comparison unavailable
Market group0 of 7 activeAsset Management Firms · unavailable
Disclosed network0 of 4 confirmingNo filing-linked name is confirming now
What would change this read
Watch this read- HOG's market-adjusted activity becomes unusual and at least one connected name confirms.
Invalidation: The isolated read changes if HOG's group or a disclosed connection begins moving with it.
Research brief
The story so far
No new filing conclusion is available. 0 of 7 group members are active now; 0 filing-linked outsiders are moving with the group, and 0 of 4 directly disclosed connections are confirming.
Evidence that supports
No thresholded supportive filing evidence is available yet.
Evidence that challenges
No thresholded adverse filing evidence is available yet.
What would clarify the read
- HOG's market-adjusted activity becomes unusual and at least one connected name confirms.
Company research
Understand the business, not just the ticker
Business model and earnings drivers
Use the company’s filings to identify the few operating, demand, cost, capital and regulatory variables that determine its earnings power.
Key research questions
- Which operating variable is changing?
- Is that change durable, cyclical or one-off?
- What evidence would disprove the current interpretation?
Annual periods9
Price observations320
Usable filing statements211
Verified relationships5
Evidence supporting the case
- Foreign exchange has repeated favorable evidence across 4 filings.
- Pricing and mix has repeated favorable evidence across 3 filings.
Evidence challenging the case
- Latest annual revenue changed -13.1% year over year.
- Net margin changed -1.6 percentage points in the latest annual period.
- Credit and interest rates has repeated adverse evidence across 4 filings.
- Macroeconomic conditions has repeated adverse evidence across 4 filings.
- Tariffs and trade policy has repeated adverse evidence across 4 filings.
- Input and raw-material costs has repeated adverse evidence across 3 filings.
- Restructuring and cost reductions has repeated adverse evidence across 3 filings.
Questions before a position
No credible peer-relative valuation comparison is available yet.
Longer-term price context
Price as of Sep 11, 2026
27.886m+56.9%12m-3.3%24m—
Annual trajectory
Reported annual revenue and per-share history. This is accounting history, not a forecast.
PeriodRevenueYoYDiluted EPSShare change
2021-12-31$4.5B+39.1%$4.19+0.7%
2022-12-31$4.9B+8.7%$4.96-3.6%
2023-12-31$4.9B-1.0%$4.87-2.8%
2024-12-31$4.1B-15.0%$3.44-8.8%
2025-12-31$3.6B-13.1%$2.78-8.3%
What management says matters
Persistent and emerging business drivers
Foreign exchangemixed · 4 filings
“Revenue and gross profit were favorably impacted by stronger average foreign currency exchange rates relative to the U.S.”10-Q · May 6, 2026 ↗
Macroeconomic conditionsnegative · 4 filings
“The Company believes that HDFS' retail credit losses will continue to change over time due to changing consumer credit behavior, macroeconomic conditions, including the impact of inflation and HDFS's efforts to increase prudently structured loan approvals to…”10-Q · May 6, 2026 ↗
Tariffs and trade policynegative · 4 filings
“As a result of unfavorable manufacturing leverage and the expected additional cost of new or increased tariffs for the full year, the Company expects 2026 HDMC operating results to be in the range of $40 million operating loss to $10 million operating income.”10-Q · May 6, 2026 ↗
Valuation discipline
Peer-relative valuation withheld
Jodie found no industry-matched filing peers suitable for a valuation comparison. It will not substitute broader financial-sector names.
Scenario scaffold
Mechanical 2.0-year scenarios are available as editable assumptions, not consensus.
Price action
How the market is pricing the story
27.88+3.5% today
Jodie does not have enough daily observations to draw a useful short-term chart for this asset. The latest quoted price was checked 11 Sept, 15:55 GMT-4; this is a coverage limitation, not a flat-price conclusion.
Developments
No sourced recent-development timeline yet
Jodie has not returned a relevant primary source or news item for HOG. This is an evidence-coverage gap, not a conclusion that nothing material happened.
Business and financial condition
Reported financial figures are not available yet
Jodie has not returned structured SEC XBRL fundamentals for this asset. This is a coverage limitation, not an assessment of the business or its financial health.
Filing analysis
No comparable filing assessment is available yet
Jodie has not yet found a suitable current-versus-prior filing comparison for HOG. This does not mean the latest filing was neutral or immaterial.
Business ecosystem
The relationships behind HOG
Customers, suppliers, partners and competitors named in company filings—not inferred from headlines.
Depends on
LVWRFiling-linked nameinvesteeAug 6, 2025 ▾
“On February 14, 2024, Harley-Davidson, Inc.”
Depended on by
WWWWolverine World Wide, Inc.partnerFeb 27, 2026 ▾
“Harley-Davidson ® Footwear : Pursuant to a license arrangement with the Harley-Davidson Motor Company, Inc., the Company has footwear marketing and distribution rights for Harley-Davidson ® branded footwear.”
Filing peers
Companies whose filings use similar operating language.
Open the three relationships above to see Jodie’s filing proof. Pro unlocks 2 more links, every receipt, and alerts when connected names begin moving. Unlock the full network →
What is moving around it
Live connections
HOG is currently a Follower in the organic co-movement group Asset Management Firms. This group is discovered from market behaviour rather than assigned from an industry taxonomy. 2 filing-linked names are in the relationship map; none is currently confirmed as moving with the group.
This group is retained as the last observed read for HOG; it is not active in the latest market snapshot.
Context history
Theme membership history
No durable theme membership has been observed for this name yet.